Sweet and Chocolate trends to look out for in 2021

As chocolate connoisseurs and experts in all things candy, the team at the Sweet Hamper Company are always on the front foot when it comes to spotting the latest chocolate and sweet trends. And 2021 is no exception.

After the pandemic hit, the whole world was affected by the new normal... and it’s had an effect on the way we enjoy sweet treats, confectionery and chocolate. 

In this article we'll take a look through the top five sweet and chocolate trends to keep your eye on in 2021.

Letterbox gifting


As a result of restrictions in the UK, many people haven't been able to get together and meet up with friends, family and loved ones. As a result, there has been a surge in letterbox gifting and deliveries. 

From fresh flowers and books, right through to home made brownies, businesses up and down the country have started to offer products which can be sent through the post in a box which is small enough to fit through anyone's front door.

Sweets and chocolates are no exception, and our letterbox range has proven to be super popular! What better way to surprise someone than with a box of goodies arriving with the post man? The Sweet Hamper Company even has a sweet box monthly subscription to ensure you're never without a sweet fix.


If you can't be with someone in person, why not send a personalised gift to show them that you're still thinking of them? 

The coronavirus restrictions have seen a rise in presents which can be personalised for the recipient. It's been so popular that even big named brands are getting involved. Cadbury's offers a service where Dairy Milk bars and boxes of Milk Tray can have an individual's name printed on the wrapper, whilst Swizzles' favourites Love Hearts can also have personalised wrappers (also ideal as wedding favours!).

All of our personalised sweet jars, boxes and hampers can be personalised with a colourful note, so whether you're celebrating a birthday, anniversary, Valentine's Day, Mother's Day, or any other special occasion, make it personal.

Vegan goodies

In recent times we've seen a move towards protecting the planet and looking after our health - as a result, more and more people have decided to embark on a plant-based diet. 

You may not realise that many sweets, chocolate and confectionery, actually contain animal products and animal derivatives. However, as the popularity of vegan diets increases, so does the range of candy which is suitable for vegans and vegetarians.

The Sweet Hamper Company has a range of vegan and vegetarian sweet hampers which are packed full of sweets and chocolates.

Nostalgic treats

Everyone loves to reminisce. Confectionary which harks back to the good old days is always a popular choice, and old fashioned sweets and chocolates are big business. 

In 2021, retro varieties will continue to remain high on the UK's list of favourite sweets, and you can tap into this trend by enjoying a funky retro sweet hamper, containing a variety of vintage goodies.

Sweet Hampers

Immunity boosting sweets and healthy alternatives

We've all had to refocus on our health and wellbeing as a result of the Covid-19 pandemic, and this has been echoed in a trend for healthier treats. In fact, 6 out of 10 people are looking for food and drink products which provide health benefits. As a result, immune boosting sweets and candies have come into the spotlight, including gummies and hard boiled varieties which have extra vitamins and minerals.