There is no denying that in the USA, candy and confectionery is big business.
In fact, the confectionery industry is worth around $500 billion to the country’s economy each year. Almost 80% of American’s say that chocolate and candy is an important part of their emotional wellbeing… so much so, that confectionary is actually considered an incredibly important part of the American way of life. As a result, it’s no surprise that America is synonymous with ultra sweet treats and delectable candy - and these goodies have started to make their way to the UK mainland over the past few years.
You may have noticed that many supermarkets in the UK actually have American sweet aisles or food aisles these days, with shelves stocked full of candies, cereals, sauces and other products from across the pond. This trend continues to grow, and we’re seeing more and more US brands appear on our shores as British people’s taste buds turn to the super sweet American flavours.
With so many different brands to choose from, it's hard to know where to start when it comes to the UK’s favourite American sweets. Here at the Sweet Hamper Company, we know a thing or two about American sweets, so we’ve called upon our experts to give us the lowdown on the top American sweets to look out for in UK stores.
Some of these American sweets are already familiar favourites in British sweets shops and supermarkets, others are fairly new to the UK. But one thing we can say for sure is they all taste absolutely delicious (and many can be found in some of our American themed sweet hampers, sweet boxes, chocolate bouquets and other products).
Here are some of the most popular American Candy in the UK.
American Sweets in the UK
Reese's Peanut Butter Cups
These sweet chocolate bites are the top rated candy in America, according to a poll by USA Today. They have been available for almost a century and are named after their inventor, H B Reese who was a dairy farmer. Today, the chocolates are available in a range of different sizes, varieties, and products (including stand alone jars of its very own peanut butter) but they all have the sweet, nutty taste of peanut butter running through them. An absolute American classic!
M&Ms
Did you know, this colourful snack was originally inspired by British ‘Smarties’. These little balls of chocolate are almost 80 years old and were originally manufactured in the Mars Factory in New Jersey. But what does M&M actually stand for? The answer is the names of the original co-creators - Mars and Murrie.
Tootsie Rolls
These retro favourites are a little more difficult to find in UK stores and sweet shops, however if you can get your hand on them, they have an incredible smooth toffee / fudge flavour. Originally invented in 1907, these cylindrical tubes have a distinct flavour and texture, similar to a Cadubury’s Eclair.
Jelly Belly
There is no mistaking the fruity flavour of Jelly Belly jelly beans - another American classic which has been available since the 1960s. With over 50 flavours to choose from, you’ll be spoilt for choice!
Twizzlers
Usually found in strawberry flavour, these chewy sweets are also available in orange, lemon and caramel. These super juicy American sweets are quite similar to strawberry laces, but even tastier.
Hershey’s Kisses
Another one of America’s favourite chocolate treats are Hershey’s Kisses. These little drops of chocolate are individually wrapped with a message attached to the top of each one.
Sour Patch Kids
Known for their combination of sweet and sour, these sweets are a chewy delight. Shaped like 'sour patch kids' they are citrus flavours with a tangy, sugary finish.
Pop Rocks
These explosive candies create a fizzy, popping sensation in your mouth - creating a really fun experience. These were originally invented in the 1970s and are a fun American sweet that will satisfy any sweet craving.
Jolly Rancher
Renowned for their intense fruit flavours, Jolly Ranchers are hard candies that offer a long-lasting, sweet taste. Available in a range of vibrant flavours like watermelon, blue raspberry, and cherry, they provide a satisfying, chewy treat for those who enjoy bold, fruity flavours.
Skittles
These colourful, bite-sized candies are famous for their vibrant fruit flavours and chewy texture. Skittles, which offer a rainbow of flavours in each bag, have become a beloved treat, known for their slogan "Taste the Rainbow." Their fun, fruity appeal has firmly established them as a favourite in the UK.
Check out our full range of American sweets and American Sweet Hampers